Clients Aren’t Psychic

Most business owners think people just know what they do.

Bad news: they don’t.

They’re busy. They’re scrolling. They’ve got 47 tabs open and a kid crying in the background.

So spell it out for them.

• What do you do?

• Who is it for?

• What makes it different?

Simple, clear messaging wins every time. If someone lands on your site and has to guess what you offer — they’re gone.

Want more clients?Talk like they’re 5.Sell like they’re distracted.Because they are.

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